BLACKPINK's Jisoo Stars in Netflix Rom-Com Boyfriend on Demand Premiering March 6

BLACKPINK's Jisoo is set to make her highly anticipated return to the small screen with "Boyfriend on Demand," a Netflix original romantic comedy premiering on March 6, 2026. The upcoming series marks a bold creative step for the K-pop idol-turned-actress, pairing her with a star-studded cast in a story that blends futuristic technology with heartfelt romance.

A Virtual Romance with Real Feelings

In the series, Jisoo takes on the role of Seo Mi Rae, an overworked webtoon producer who discovers a virtual dating simulation service. Exhausted by the demands of her career and disillusioned with real-world relationships, Mi Rae subscribes to the app to experience the romantic dates she has always dreamed about. However, the boundaries between virtual fantasy and real emotions begin to blur as she navigates a series of charming encounters.

The narrative unfolds through diverse romantic scenarios, each designed around specific character archetypes. From cherry blossom-lined campus strolls to extravagant chaebol-style dates, the simulation offers Mi Rae a spectrum of romantic experiences that gradually challenge her perspective on love and connection.

An All-Star Ensemble Cast

The drama boasts one of the most impressive ensemble casts of the year. Seo Kang Jun portrays Eun Ho, while Lee Soo Hyuk takes on the role of Si Woo. Former Wanna One member Ong Seong Wu appears as a secret agent character, and rising star Lee Jae Wook plays a doctor. Lee Hyun Wook embodies a judge, and rapper-turned-actor Jay Park makes a notable appearance as a top star persona within the simulation.

Adding further depth to the cast, Kim Young Dae joins in an undisclosed role, and Kim Sung Cheol portrays Se Jun, Mi Rae's ex-boyfriend, grounding the story with real-world relationship dynamics that contrast against the idealized virtual encounters.

Creative Vision Behind the Camera

Helming the project is director Kim Jung Sik, who earned widespread acclaim for the hit series "Work Later, Drink Now" and its follow-up, as well as the comedy drama "Not Others." Kim's proven ability to craft warm, character-driven comedies with sharp emotional intelligence has generated considerable anticipation for "Boyfriend on Demand." His directorial style, known for balancing humor with genuine sentiment, appears well-suited to the series' premise of navigating love in an increasingly digital age.

Jisoo's Acting Career Continues to Evolve

For Jisoo, this project represents another milestone in her steadily growing acting career. After gaining attention for her role in the historical drama "Snowdrop" alongside Jung Hae In, the BLACKPINK member has been selective about her acting projects, making each new role a significant event for fans worldwide. Her transition from global pop icon to leading actress has been closely watched, and "Boyfriend on Demand" positions her at the center of a high-profile Netflix production with global reach.

The series also continues Netflix's strong investment in Korean original content, following the platform's string of successful K-drama launches. With its unique premise combining virtual reality romance and a powerhouse cast, "Boyfriend on Demand" is poised to become one of the most talked-about K-drama releases of early 2026. Fans can mark their calendars for March 6 when the series officially drops on Netflix.