GIRLSET Unveils Fandom Name LOCKETS With a Logo Designed by Kendall

JYP Entertainment and Republic Records girl group GIRLSET has officially given their fans a name — and it comes with a personal touch from one of the members herself. On March 6, the group announced that their official fandom name would be LOCKETS, a name that immediately sparked excitement across social media platforms.

The following day, GIRLSET revealed the official LOCKETS logo, which was personally designed by member Kendall. The fact that a member took the creative lead in designing the fandom's visual identity adds a deeply personal layer to the announcement, signaling the group's desire to build an intimate and meaningful connection with their supporters from the very start.

Why LOCKETS Resonates

The name LOCKETS carries rich symbolism that fans have been quick to dissect and celebrate. A locket — a small pendant that holds something precious inside — mirrors the relationship between GIRLSET and their fans: something beautiful that keeps cherished memories and bonds close to the heart. The metaphor of fans being the treasured contents within the group's locket has resonated powerfully with the fandom community.

Kendall's involvement in the logo design further deepens the emotional significance. As both an artist and a member of the group, her creative contribution transforms the fandom identity from a corporate branding exercise into a genuine gift from idol to fan — a distinction that has not gone unnoticed by the K-pop community.

A Strong Foundation for a Rising Group

GIRLSET, comprising members Kendall, Yoonah, Ivy, Hinata, Ruka, and Yejin, has been steadily building their presence since launching under the joint venture between JYP Entertainment and Republic Records. The partnership between one of Korea's biggest entertainment agencies and a major American label positions the group for both domestic and international success.

The fandom naming ceremony is a significant milestone in any K-pop group's journey, marking the moment when the relationship between artists and fans becomes officially recognized and named. For GIRLSET, choosing to announce the name through a two-day rollout — first the name, then the member-designed logo — demonstrates a thoughtful approach to fan engagement that builds anticipation and rewards attention.

With LOCKETS now officially established, fans are looking forward to the group's next moves as they continue to carve out their space in the competitive K-pop landscape. The personal touch of Kendall's logo design has already set a tone of warmth and creative authenticity that promises to define the GIRLSET-LOCKETS relationship for years to come.