IDID Launches Self-Produced Content Series NALDID With Playful Scholar-Idol Concept

Starship Entertainment's rising boy group IDID has unveiled their new self-produced YouTube content series "NALDID," treating fans to an entertaining first episode that highlights the seven members' charisma and comedic chemistry. The premiere, which dropped on March 5 on IDID's official YouTube channel, marks an evolution from their earlier content series "Flying IDID" into a more ambitious and polished format.

Scholar-Idol Transformation

For the debut episode, the members of IDID — Jang Yonghoon, Kim Minjae, Park Wonbin, Chu Yuchan, Park Seonghyeon, Baek Junhyeok, and Jeong Semin — transformed into "yuseongdol" (scholar-idols), adopting a traditional Korean student concept for a school semester opening day theme. The centerpiece of the episode was the "WITHID Seatmate Selection Competition," a playful contest where each member vied for the coveted spot next to their fan community WITHID.

The competition unfolded across three rounds designed to test the members' observational skills, quick thinking, and physical prowess. Each segment drew out distinct personality traits that fans had not seen before, with the group delivering natural variety show energy throughout the episode.

Individual Charms on Full Display

Leader Jang Yonghoon fully committed to the scholar concept, while Kim Minjae earned laughs with his quiet competitiveness. Park Wonbin surprised viewers by revealing a strategic mindset paired with unexpected physical strength. Chu Yuchan cemented his reputation as the group's top entertainer, and Park Seonghyeon added a dose of endearing clumsiness with his deliberately outdated references.

Maknae Jeong Semin stole the show with bold comedic energy that left his older groupmates in stitches, while Baek Junhyeok embraced the role of a self-proclaimed "MZ generation scholar." The episode ended on a cliffhanger, with the ultimate seatmate winner left unannounced — a move that has fans eagerly anticipating the next installment.

Building Momentum as 2026 Rookies

IDID debuted under Starship Entertainment in September 2025 with their first album "I did it." and followed up with the digital single "PUSH BACK." The group has quickly established itself as one of the most promising rookie acts in K-pop, making appearances at multiple year-end award ceremonies and terrestrial music festivals. Their ability to balance polished musical performances with genuine variety entertainment positions them well in an industry that increasingly values multi-talented idols.

Fan reactions to the NALDID premiere have been overwhelmingly positive, with comments praising the members' previously unseen cute charms and begging for the next episode. Subsequent episodes of NALDID will be released sequentially on IDID's official YouTube channel, with the series expected to further expand the group's content universe heading into 2026.