ITZY Yeji Jets to Paris as Tunnel Vision World Tour Sparks Surprise Chart Revival for 2020 B-Side

ITZY member Yeji turned heads as she departed from Incheon International Airport on March 3, heading to Paris for the next leg of the group's third world tour, Tunnel Vision. The airport sighting comes as ITZY continues to build momentum on the global stage, with the tour generating significant buzz both on stage and on music charts.

Tunnel Vision Tour Fuels a Surprise Hit

The third world tour kicked off with sold-out Seoul concerts held from February 13 to 15 at Jamsil Indoor Stadium. During those performances, ITZY surprised fans by debuting the first-ever live performance of their 2020 B-side track "THAT'S A NO NO" from their second mini-album IT'z ME. The performance featured the group's signature powerful choreography paired with the song's addictive mumbaton rhythm, immediately capturing the attention of both the live audience and online viewers.

JYP Entertainment responded to the overwhelming reaction by releasing both a full-cam and concert-cam version of the "THAT'S A NO NO" performance on ITZY's official YouTube channel on February 23. As of March 6, the full-cam video has surpassed 2.31 million views while the concert-cam version has accumulated over 330,000 views, demonstrating the explosive interest from fans worldwide.

Chart Resurgence After Five Years

The concert performance has triggered a notable chart resurgence for the five-year-old track. On the domestic streaming platform Melon, "THAT'S A NO NO" entered the daily chart at position 961 on March 2, climbing to 660 by March 3 and further to 599 on March 4. The track has been adding approximately 1,000 unique listeners and 10,000 streams daily since late February.

The international impact has been equally impressive. On Spotify, the song's streaming numbers in February increased by a staggering 12 times compared to January, signaling a genuine reverse-run phenomenon that K-pop fans celebrate when older tracks find new life through viral moments.

A Packed Global Schedule Ahead

ITZY's world tour will continue through mid-2026, with confirmed stops in Melbourne in April followed by Sydney, Auckland, Tokyo, Hong Kong, Kaohsiung, Bangkok, and Manila running through July. The group has also been recognized for their charitable efforts, having invited underprivileged children and youth to their Seoul concerts.

Meanwhile, member Yuna is set to expand the group's activities with her solo debut album Ice Cream scheduled for release on March 23, adding another dimension to ITZY's already busy schedule. As the group heads to Europe and beyond, the unexpected revival of "THAT'S A NO NO" serves as a testament to the enduring quality of their discography and the powerful connection between their live performances and digital success.