IVE HEYA Hits 100 Million Views on Fan Concert Night

IVE just added another monumental achievement to their rapidly growing list of records. On March 21, 2026, at approximately 9:45 p.m. KST, the music video for their hit track HEYA officially surpassed 100 million views on YouTube, making it the group sixth music video to reach the milestone. The timing could not have been more perfect, as the record was achieved on the opening night of their fourth fan concert, DIVE into IVE, at Incheon Inspire Arena.

The news sent waves of celebration through the arena, where thousands of fans known as DIVE were already experiencing an electrifying evening of music and connection. What was already shaping up to be a landmark weekend for the Starship Entertainment girl group became an unforgettable moment of double celebration, with the MV milestone and the fan concert converging into one spectacular night.

A Milestone That Cements IVE MV Dominance

HEYA was originally released on April 29, 2024, as one of the double title tracks from IVE second EP, IVE SWITCH. The track, a hip hop-infused anthem built around the Korean folk tale The Tiger Who Loved the Sun, captivated audiences from day one. The music video racked up 10 million views within just 19 hours of its premiere, signaling the massive interest surrounding the group creative direction at the time.

It took approximately one year, ten months, and twenty-one days for HEYA to cross the 100-million-view threshold. With this achievement, IVE now boasts six music videos in the coveted 100-million-views club on YouTube. The list includes their debut track ELEVEN, followed by LOVE DIVE, After LIKE, I AM, and Kitsch. Remarkably, three of those LOVE DIVE, After LIKE, and I AM have each surpassed 300 million views, demonstrating a level of sustained global interest that few fourth-generation K-pop groups can claim.

The HEYA music video stood out for its bold incorporation of traditional Korean visual elements into a modern K-pop production. Korean netizens were particularly captivated by the way the video wove cultural motifs into its choreography and set design, creating a visual experience that felt both fresh and deeply rooted in heritage. The powerful rap sections combined with an irresistibly catchy hook made HEYA one of the most talked-about releases of 2024, and its continued streaming momentum nearly two years later proves its lasting appeal.

DIVE into IVE: A Fan Concert Like No Other

The 100-million-view milestone arrived during a weekend that was already generating enormous excitement among IVE fanbase. The 2026 IVE THE 4TH FAN CONCERT DIVE into IVE was held across two days at the Incheon Inspire Arena, with the first show on March 21 at 6 p.m. KST and the second on March 22 at 4 p.m. KST. The Sunday performance was simultaneously broadcast online through Beyond LIVE, allowing fans worldwide to participate in the experience.

The concert title, DIVE into IVE, carries special significance, incorporating the group fandom name while symbolizing a deeper bond between the six members and their supporters. The event was designed as a hybrid experience, blending the energy of a full-scale concert with the warmth and intimacy of a fan meeting. Attendees were treated to a setlist that included the double title tracks BANG BANG and BLACKHOLE from their second studio album REVIVE+, along with album deep cuts and special stages created exclusively for the fan concert.

Taking full advantage of Inspire Arena cutting-edge production capabilities, IVE utilized a 360-degree stage setup with a console stage, creating a three-dimensional performance environment that brought the group closer to fans in every section of the venue. Movement routes traversing different parts of the stage allowed IVE to communicate with DIVE in an immersive, up-close format that went far beyond a traditional concert setup. Interactive segments including games, conversations, and spontaneous moments showcased the members personalities beyond their polished stage presence.

Building on the REVIVE+ Momentum

The fan concert and the HEYA milestone come on the heels of IVE second full-length album, REVIVE+, which was released on February 23, 2026. The album marked a significant creative evolution for the group, featuring the double title tracks BANG BANG and BLACKHOLE that showcased their versatility and artistic growth. The release reinforced IVE position as one of the most commercially dominant acts in K-pop fourth generation.

Since their debut in December 2021 with ELEVEN, members Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo have built an extraordinary track record. Every single title track they have released has become a massive hit, a consistency that is virtually unmatched among their peers. Their ability to blend sophisticated concepts with universally appealing melodies has earned them a dedicated global fanbase that continues to grow with each release.

In the lead-up to the fan concert, Starship Entertainment shared concept photos on March 15 through IVE official social media accounts. The images featured all six members styled in white-toned dresses against a dreamy, oceanic backdrop, creating an elegant and ethereal atmosphere that perfectly captured the DIVE concept. The photos quickly went viral among fans, further fueling anticipation for the weekend event.

What the Future Holds for IVE

With six music videos now in the 100-million-view club and a sold-out fan concert that demonstrated their formidable live performance capabilities, IVE continues to solidify their status as one of K-pop most powerful acts. The group trajectory suggests that their upcoming music videos will likely reach the milestone even faster, given their steadily expanding global audience.

The HEYA achievement also highlights the enduring appeal of IVE catalog. Unlike many K-pop releases that experience a sharp viewership drop-off after the initial promotional period, IVE music videos continue to attract new viewers months and even years after release. This organic, long-tail streaming pattern is a hallmark of truly iconic releases and bodes well for the group long-term cultural impact.

As DIVE celebrated both the MV milestone and the unforgettable fan concert experience over the weekend, one thing became abundantly clear: IVE is not just keeping pace with the competitive fourth-generation landscape they are setting the standard. With REVIVE+ establishing new creative heights and their live performances reaching unprecedented levels of production quality, the best of IVE journey appears to be still unfolding.