Kim Jong Kook's Most Iconic Song Was Never Meant for Him — The Story Behind 'Loveable'

Composer Joo Young Hoon reveals the track was first offered to a Japanese girl group, who turned it down

|5 min read0
Kim Jong Kook performing — the veteran K-pop artist whose hit "Loveable" almost belonged to someone else
Kim Jong Kook performing — the veteran K-pop artist whose hit "Loveable" almost belonged to someone else

Not every classic song was born destined for its singer. Sometimes, fate intervenes — and what was once rejected becomes a legend. That is exactly the story behind Kim Jong Kook's beloved hit "Loveable," a track that was never supposed to be his in the first place.

Composer Joo Young Hoon appeared on the popular KBS music program Immortal Songs and dropped a revelation that has since sent fans into a spiral of disbelief and delight: "Loveable" — one of Kim Jong Kook's most iconic songs — was originally written for a Japanese girl group, who promptly turned it down.

The Song That Almost Wasn't

According to Joo Young Hoon, he composed "Loveable" with a completely different artist in mind. The track was pitched to a Japanese girl group, which had the first opportunity to record it. However, the group — and the decision-makers behind them — passed on the song, leaving Joo with a track that had nowhere to go.

What might have seemed like a setback turned into one of the most consequential second chances in K-pop history. The song eventually made its way to Kim Jong Kook, who transformed it into a defining moment of his career. "Loveable" became a chart success and remains one of the songs most closely associated with the veteran artist to this day.

The revelation adds an entirely new dimension to how fans hear the song. Every "loveable" note now carries the weight of what could have been — a parallel universe where a Japanese girl group is the one who owns this melody, and Kim Jong Kook's discography looks completely different.

Kim Jong Kook: A Career Built on Authenticity

Kim Jong Kook's path to becoming one of South Korea's most enduring musical acts has never been a straight line. Born in 1976, he first rose to fame as a member of the duo Turbo in the 1990s before embarking on a solo career that would prove even more remarkable. His powerful vocal delivery, combined with a reputation for relentless physical fitness, made him a uniquely compelling figure in the Korean entertainment landscape.

"Loveable" arrived at a pivotal point in his solo career and helped cement his image as a romantic balladeer capable of delivering genuine emotional weight. The song's sweeping melody and sincere lyrics resonated with listeners in a way that few pop songs do — touching something deeply personal while remaining undeniably catchy.

Today, Kim Jong Kook is also celebrated as a long-running cast member of the variety program Running Man, where his competitive spirit and self-deprecating humor have earned him a devoted new generation of fans who may have discovered "Loveable" years after its release.

The "Rejected Track" Phenomenon in K-Pop

The story of a great song being rejected before finding its true artist is more common than most fans realize. The music industry is littered with examples of songs that were passed over before becoming massive hits, and K-pop is no exception. Composers and producers often pitch the same track to multiple artists or groups before landing on the right match.

What makes the "Loveable" revelation so compelling is how perfectly the song fits Kim Jong Kook in retrospect. It's difficult to imagine the track belonging to anyone else — which makes Joo Young Hoon's disclosure feel almost like a story about musical destiny. The Japanese girl group's rejection, whether driven by stylistic preferences or commercial concerns, inadvertently handed Kim Jong Kook one of the most treasured moments of his career.

Joo's candid appearance on Immortal Songs — a program that has long celebrated the art of interpretation and musical legacy — was the ideal setting for such a revelation. The show invites artists to reinterpret classic songs, and its format naturally draws out the personal and historical stories behind the music.

Fan Reactions: A Song Heard in a New Light

Since the story broke, fans have taken to social media to share their reactions, and the response has been a mix of shock, fascination, and appreciation. Many listeners who grew up with "Loveable" say they will never hear the song the same way again — though not in a bad sense. If anything, knowing that the song almost went to someone else makes the final result feel even more special.

"It was meant to be Kim Jong Kook's," wrote one fan online, summarizing a sentiment echoed by thousands. The idea that the song's journey was circuitous but ultimately correct — that it found its rightful home — resonates with the deeply romantic tone of "Loveable" itself.

Others have expressed curiosity about the Japanese girl group in question, wondering how their career trajectory might have shifted had they said yes to Joo's composition. In the unpredictable world of the music industry, a single decision can alter the course of an artist's career — or, in this case, help define one.

A Legacy Secure Despite Its Unlikely Origins

Regardless of how it arrived, "Loveable" has long since earned its place in Kim Jong Kook's catalog and in the broader story of Korean pop music. It is a song that continues to be performed, covered, and celebrated decades after its release — proof that great music endures regardless of its behind-the-scenes journey.

Joo Young Hoon's revelation on Immortal Songs has done what the best musical backstories always do: it adds texture and depth to something listeners already love. The song is the same as it always was — but now, it carries an extra story worth knowing.

For Kim Jong Kook, this episode is perhaps the best possible kind of compliment. Not only did he make "Loveable" a hit — he made it so thoroughly his own that hearing it could ever belong to anyone else seems almost unthinkable. That, in itself, is a testament to the power of the right song finding the right artist, even if the path there was anything but direct.

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Jang Hojin
Jang Hojin

Entertainment Journalist · KEnterHub

Entertainment journalist specializing in K-Pop, K-Drama, and Korean celebrity news. Covers artist comebacks, drama premieres, award shows, and fan culture with in-depth reporting and analysis.

K-PopK-DramaK-MovieKorean CelebritiesAward Shows

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