NCT WISH Opens a Free Seoul Exhibition While Their Relay Dance Goes Viral

Starting tomorrow, anyone in Seoul can walk into a gallery and experience NCT WISH's "Ode to Love" universe without spending a single won. The "LOVE WISH 'be inspired' Exhibition" opens April 27 at the 20th Century Print Office (20세기인쇄사무실) in Euljiro, running through May 24, and it arrives at a moment when the group's debut full-length album is already rewriting their own chart records.

On the same day, M2 (Mnet M2) posted the official relay dance for "Ode to Love" — and within hours, a brief melodic "tuturu" (뚜뚜루뚜) phrase at the 2:46 mark had become the most-shared clip in WISHful's timelines. The combination of the relay dance going viral and a free, walk-in exhibition opening the next morning turned April 26 into a significant milestone for the "Ode to Love" era.

Inside the 'LOVE WISH be inspired' Exhibition

The exhibition is not a typical fan merchandise event. It is a genuine art project, built around NCT WISH's visual world and lore, and executed by five contemporary artists with active practices in both Korea and Japan: Kawashima Kotori, Hirayama Masanao, Imimi, Park Saehan, and Azikagin Magic World.

Each artist approached the project differently. Photography, illustration, oil and canvas painting, and interactive game installations are all part of the show — a deliberate breadth of medium that allows different facets of the group's aesthetic identity to surface in ways that fan-facing content rarely allows. The Euljiro venue itself, known for its raw industrial architecture and reputation as a hub for Seoul's contemporary art programming, adds a contextual weight to the exhibition that a conventional pop-up space would not.

A fabric book version of the group's 4-panel universe comic — "Make a Wish! The Adventure of the Green Star and Space Dust Bird" — is also on display, giving visitors a tactile connection to NCT WISH's storytelling world. And then there is the music: actress Shim Eunkyung served as the exhibition's sound curator, personally selecting the soundtrack that guides visitors through the space. Shim, who has spoken openly about her affection for the group, brought a perspective to the curation that is both fan-genuine and editorially considered.

No reservation is needed. No admission fee. The show runs through May 24, giving fans and curious newcomers alike more than three weeks to visit at their own pace.

The Numbers Behind 'Ode to Love'

The exhibition exists because "Ode to Love" earned it. Released on April 20, 2026, the album crossed one million copies sold within its first 24 hours — NCT WISH's third time achieving millionseller status, and their fastest pace yet.

The title track's streaming performance was equally significant. "Ode to Love" peaked at number one on Melon's HOT100 and reached number three on the TOP100 in the days following release. By April 22, the song was still charting at number 28 on Melon's daily chart — the group's highest sustained streaming position on record. For a debut full-length album dropped by a group less than two years into their career, these figures represent a meaningful commercial breakthrough.

The relay dance on M2 arrived at day six of the album's cycle, a moment when chart velocity typically begins to cool. Instead, streaming trackers noted a measurable uptick across Melon and Genie in the hours after the video published. Relay dances that generate genuine fan moments tend to produce exactly this kind of secondary streaming spike — and the "tuturu" moment at 2:46 delivered that effect at scale.

The Relay Dance and the Viral Moment That Defined It

Relay dances work best when they feel uncontrived. There is no stage set, no elaborate lighting design, no cut between scenes — just the members, the choreography, and whatever personality emerges under pressure. NCT WISH's "Ode to Love" relay dance had all of this, with each of the six members — Sion, Riku, Yushi, Jaehee, Ryo, and Sakuya — bringing a distinct energy to their individual rotation.

The "tuturu" moment is a case study in how viral content works inside K-pop fandoms. The phrase aligned precisely with an audio format circulating across short-form video platforms at the time of the video's release. That alignment was not engineered — it emerged from the choreography and the members' natural delivery of the lyric. WISHful recognized it immediately. Within hours, X (formerly Twitter) fan accounts were looping the 2:46 clip, and the phrase was appearing in fan-made content across Instagram and TikTok.

"I seriously love Ode to Love," one comment on the M2 video read. "That tuturu part is literally everywhere now." Another fan noted that the phrase fit the current trend "so perfectly," which is exactly why it spread so quickly — it did not try to be a trend, it just was one.

A Week That Changed NCT WISH's Scale

What makes the "Ode to Love" era notable is not any single element — it is the accumulation. A debut full-length album. A third millionseller in 24 hours. Personal best streaming numbers. A relay dance that went viral in the first week. And a free, artist-driven exhibition opening in one of Seoul's most interesting venues the following morning.

NCT WISH was always a group with strong foundations — an SM pedigree, a multi-market structure, and a fanbase built across Korea and Japan from day one. But "Ode to Love" has moved them into a different category. The data confirms it. The exhibition formalizes it. And the "tuturu" clip — small, joyful, entirely unforced — captures it better than any chart figure can.

The "LOVE WISH 'be inspired' Exhibition" opens April 27 in Euljiro. Walk-in, free admission. The relay dance is already live on M2. The album is on every major streaming platform. For WISHful, this is a very good week. For anyone who has not been paying attention to NCT WISH yet, it might be time to start.