New Boy Group TUNEXX Gears Up for March 3 Debut with Hip-Hop Mini Album

IST Entertainment's newest boy group TUNEXX is counting down to their highly anticipated debut on March 3, having unveiled the first music video teaser for their title track "Evidence That I'm Alive" from their debut mini album "SET BY US ONLY."

A Fresh Take on K-Pop Hip-Hop

The seven-member group — comprising Dongkyu, Inhu, Tyra, Sungjun, Jeon, Sihwan, and Attic — released the teaser through their official social media channels and YouTube at midnight on February 28. The clip immediately caught attention with its bold concept, featuring the members heading to a fictional restaurant called "Bold King Donkatsu" in a scene that blends manga-inspired visuals with hip street aesthetics.

The teaser showcases each member's individual personality through playful culinary-themed sequences. Sungjun is seen placing a fish on a frying pan while Sihwan works with a "bold secret sauce" to prepare donkatsu, with each member contributing their own witty motions to create an energetic visual narrative.

The Climactic Twist

In a moment that has already generated buzz online, the teaser builds to a surprising finale. As the seven members gather around the completed donkatsu with eager expressions ready to taste their creation, the dishes suddenly scatter into the air, delivering an unexpected visual twist that leaves viewers wanting more.

The short but impactful clip effectively previews both the music video's storytelling approach and the diverse character dynamics within the group, setting expectations for what promises to be an unconventional debut in the K-pop landscape.

Music That Breaks the Mold

"Evidence That I'm Alive" is described as an electronic hip-hop track built on sophisticated beats and sound design, with a notable interplay between rap verses and melodic sections that creates dynamic contrast throughout the song. Members Dongkyu, Jeon, and Sihwan personally participated in the songwriting, infusing the track with the group's own confidence and attitude through creative, original expressions.

The debut mini album "SET BY US ONLY" carries a powerful message about charting one's own path rather than following standards set by others. Along with the title track, the album includes three additional songs: "100%," "Obsessed," and "Twenty Something," each contributing to a cohesive musical identity that IST Entertainment hopes will distinguish TUNEXX in the competitive K-pop landscape.

Building Momentum Before Debut

TUNEXX has been actively engaging with potential fans ahead of their official debut. The group launched their self-produced reality series "First Time Ever" on February 26, airing every Thursday at 7 PM on their official YouTube channel. The series documents the members' first experiences and preparation journey leading up to their debut, offering fans an intimate look at the group's dynamic and individual personalities.

The reality content strategy mirrors the approach taken by many successful K-pop groups in recent years, building a dedicated fanbase through personal content before the official music debut creates broader public awareness.

What to Expect

All tracks from "SET BY US ONLY" along with the complete music video for "Evidence That I'm Alive" will be released on March 3 at 6 PM KST across all major music platforms. With their distinctive hip-hop foundation and emphasis on self-expression, TUNEXX is positioning themselves as a group that prioritizes authenticity and creative ownership from the very start of their career.