Nobody Was Ready for BTS Jin's Latest Cooking Post

BTS Jin is in California for the group's world tour. He is performing at Stanford Stadium in front of tens of thousands of fans on multiple nights. And in between all of that, he found time to make mul-hoe from scratch in his hotel kitchen — because of course he did.
On May 16, Jin posted a series of photos to his social media account with the caption "Making mul-hoe in America." The images showed him in a kitchen, carefully trimming octopus with a knife, his expression entirely focused, his technique unmistakably practiced. The finished dish — filled with fresh raw fish, octopus, and vegetables over cold broth — looked, by any measure, restaurant-ready.
Fans immediately recognized what they were seeing. Not just a celebrity cooking for fun. Not just a K-pop idol with a quirky hobby. This was, as they put it, the mul-hoe ambassador doing his work.
The World Tour and the Mul-Hoe
BTS returned to the stage in 2026 for their first full world tour since the members completed their mandatory military service. The tour, titled "BTS WORLD TOUR 'ARIRANG'," took the group to Stanford Stadium in California for three shows on May 16, 17, and 19 (local time) — a homecoming of sorts for one of the most globally celebrated acts in music history. ARMY across the United States and beyond had waited years for this moment.
And while the group prepared for the first of their California shows, Jin chose to document a very specific part of his pre-concert routine: making mul-hoe. The timing was deliberate in a way that only Jin could pull off — the night of a massive world tour opener, posted like a casual food update.
It worked. The post went viral almost immediately, not because fans were surprised by the mul-hoe (they were absolutely not surprised), but because the combination of "world tour opening night" and "I made fish soup" was so quintessentially Jin that it became its own kind of event.
The President of a Society Nobody Else Would Found
Jin's relationship with mul-hoe (물회) — a Korean cold raw fish dish typically served over noodles or rice in a tangy, spicy broth — is one of the better-documented obsessions in K-pop. He has discussed it on television, introduced it to celebrities, and, in one of the more unexpectedly charming moves in recent memory, officially organized his affection.
During an appearance on the Korean TV program Please Take Care of My Refrigerator (냉장고를 부탁해), Jin revealed that he eats mul-hoe approximately three times a week. This was not framed as a confession or an apology. It was stated with the pride of someone who has found exactly what he wants in life. He then added that he had created something called the "Mul-hoe Promotion Society" (물회 홍보 협회) — and that he serves as its chairman.
The society has, as far as anyone knows, one primary agenda: making sure more people know about and eat mul-hoe. Jin has taken this agenda seriously. At some point during his international activities, he found himself in conversation with Hollywood actor Tom Cruise and — in a moment that somehow perfectly encapsulates the intersection of global pop stardom and Korean food enthusiasm — recommended mul-hoe.
Tom Cruise's reported reaction to this recommendation is not on the record. Jin's commitment to the cause remains unshaken regardless.
What Mul-Hoe Actually Is (And Why Jin Is Probably Right)
For the uninitiated: mul-hoe is a traditional Korean cold fish dish with roots in coastal regions, particularly in Busan and Gyeongnam province. The word breaks down as "mul" (water) and "hoe" (raw fish), and the dish typically consists of thinly sliced raw fish — often white fish, sometimes octopus, crab, or shrimp — served over cold water or ice broth, sometimes with noodles, dressed in gochujang (Korean chili paste), vinegar, and sesame oil.
It is a summer staple in Korea, especially popular in the warmer months, and occupies a specific niche in Korean food culture — refreshing, light, sharply seasoned, the kind of dish that rewards eating slowly. Jin has described its appeal in various ways across multiple appearances, but the consistent thread is that mul-hoe is not merely food for him. It is something closer to a philosophy.
His California version featured octopus as a central ingredient — the trimming of which he documented in the photos — and was accompanied by what appeared to be a full spread. Fans who analyzed the images (because of course they did) noted the careful preparation, the proper technique with the knife, and the final presentation. The consensus: this was not beginner-level mul-hoe. Jin has been practicing.
Fan Reaction and the Long Memory of ARMY
When the photos landed, the response was swift and unanimous. Comments filled with phrases like "진심이다" — a Korean word that translates roughly to "it's genuine" or "he really means it," used here to convey both affection and a kind of fond exasperation. Another recurring phrase: "물회 홍보대사답다" — "just like a mul-hoe ambassador should be."
The reaction was not just delight at the cooking. It was recognition. ARMY knows Jin well enough to understand that the mul-hoe post during a world tour opener is not a distraction from his commitment to the performance — it is part of the same consistent personality that has made him so beloved. He is someone who brings the things he cares about wherever he goes, who doesn't leave himself behind when the context changes, and who treats an international world tour as a fundamentally the same situation as being at home, in terms of what he needs to eat.
The photos circulated widely, generating conversation both among fans and in Korean entertainment media. By the time BTS took the stage at Stanford Stadium on May 16 for the first of their California concerts, "Jin mul-hoe" had already become one of the day's top entertainment topics in South Korea.
Somewhere in California, a world tour happened. The stadium shook. And before it did, its lead singer made fish soup, posted the photos, and felt entirely fine about it.
BTS's world tour "ARIRANG" continues with performances at Stanford Stadium through May 19 (local time). Jin's Mul-hoe Promotion Society, presumably, also continues.
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Entertainment Journalist · KEnterHub
Entertainment journalist specializing in K-Pop, K-Drama, and Korean celebrity news. Covers artist comebacks, drama premieres, award shows, and fan culture with in-depth reporting and analysis.
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