Park Soo-hong's Daughter Jae-i Signs Her 18th Ad at 17 Months — And Greeted 100 Strangers on Her First Flight

Most 17-month-olds are still figuring out walking. Park Jae-i, the daughter of beloved Korean TV personality Park Soo-hong and his wife Kim Da-ye, has been busy doing something else: signing advertising contracts. As of March 2026, she has completed 18 commercial shoots — a number that would be impressive for an adult model, let alone a toddler who has been alive for less than a year and a half.

The milestone came on March 16, when Kim Da-ye posted a photo of Jae-i's latest contract on social media with a simple caption: "Congratulations, Jae-i." It was their daughter's 18th deal. The internet, predictably, melted. Then came the first airplane ride.

A Social Butterfly at 30,000 Feet

On March 27, Park Soo-hong shared photos from what he called "the first airplane ride of her life," as the family traveled to Jeju Island. Anyone who might have worried about how a baby would handle a flight clearly did not know Jae-i very well.

"Jae-i loves people so much that she handled the flight perfectly," Park Soo-hong wrote on social media. "She greeted people 100 times during the one-hour flight."

In the photos, the toddler appeared entirely at home: bright-eyed, sociable, apparently delighted to have an audience of fellow passengers. She was dressed in a pink ruffled outfit, settled contentedly on her father's lap, waving at strangers with what observers described as the unself-conscious ease of someone who has always been used to an audience.

Her parents' close friend, entertainer Sohn Heon-soo, put it simply: "Jae-i handles it all so naturally. Not just anyone can be a celebrity." It was a line that landed with the easy warmth that characterizes most of the family's public moments — equal parts humor and genuine affection.

The Story Behind the Smiles

Jae-i's arrival in October 2024 was a moment that resonated deeply with fans of her parents. Park Soo-hong, 56, and Kim Da-ye, 33, married in 2021 after going public with their relationship — a pairing notable for its 23-year age gap, which the couple addressed with characteristic openness. The journey to parenthood was not a short one. Both Park and Kim spoke publicly about undergoing IVF treatment, and Jae-i's birth was received by fans as a long-awaited and deeply felt piece of news.

For a comedian and TV host who had spent decades making audiences laugh across variety shows, game shows, and entertainment programs, becoming a father later in life gave Park Soo-hong's public presence a quieter, more tender dimension. His social media posts about Jae-i regularly trend, not because they are polished or strategic, but because they read as genuinely happy.

"Thank you for making this the happiest day," he wrote on the day of the Jeju trip — the kind of simple, unguarded sentiment that has made his fatherhood content among the most widely shared in Korean celebrity parenting circles.

Kim Da-ye, who had built her own following as an influencer before meeting Park Soo-hong, has documented Jae-i's milestones with a mixture of warmth and wit. The ad campaign announcements have become a recurring story thread in themselves, each new contract announced with the casual charm of a proud parent — met by fans with congratulations and speculation about which brand Jae-i will represent next.

Korea's Most In-Demand Baby Model

The scale of Jae-i's commercial activity is genuinely unusual. By the time she was 13 months old, she had already completed 17 shoots. Major household brand names are among those who have signed her, drawn by a combination of her undeniable photogenic quality and the large, engaged audiences her parents command. Fans have dubbed her the "youngest advertising queen" and the "baby goddess of the ad world" — labels that, while playful, reflect a real commercial phenomenon.

The income from Jae-i's contracts reportedly helped the family purchase a new car — a detail Park Soo-hong shared with his usual good humor, turning what could have been an awkward disclosure into one of the family's more charming running jokes. Kim Da-ye's own sponsored content and collaborations, many of them linked to her daughter's profile and growing fanbase, have reportedly generated substantial revenue in their own right.

What brands are purchasing, in effect, is access to one of the most emotionally resonant family narratives in Korean celebrity culture: a long-awaited child, two genuinely warm parents, and a baby who seems congenitally incapable of anything other than delighting everyone she meets.

Growing Up in the Public Eye

There are always questions worth asking about children raised with a public profile from birth, and Park Soo-hong and Kim Da-ye appear to have thought about this carefully. They share glimpses of family life while keeping certain details private. The warmth and humor in their posts tend to invite affection rather than intrusion, and the general tone from fans skews toward genuine goodwill rather than parasocial intensity.

Jae-i's fan base — formed entirely around photos and stories shared by her parents — tends toward the tender and enthusiastic. Comments on her posts regularly describe her as "healing" content in a media landscape that can feel relentlessly heavy. Whether she is wearing a coordinated outfit with the family cat, greeting a full airplane cabin, or posing with a freshly signed contract, the effect is consistent: people find it joyful in a way that feels uncontrived.

At 17 months, she has already outlasted some adult celebrities in terms of consistent media presence and public goodwill. With a personal brand that keeps growing and parents who appear to navigate fame with both humor and care, Park Jae-i is, by any reasonable measure, already a public figure. She just also happens to be a toddler discovering the world for the first time — one charmed first airplane ride, and 18 ad contracts, at a time.

As Korea's entertainment industry continues to expand its definition of who counts as a celebrity, Park Jae-i stands as an unusual case study: a child whose fame predates any deliberate career, built entirely on the love of two parents who chose to share their joy publicly. Whether she will one day follow them into the entertainment industry remains to be seen. For now, she is simply a 17-month-old who greeted 100 strangers on a one-hour flight and signed her 18th advertising contract — all in the same week. Not bad for someone still working on her vocabulary.