Stray Kids' ATE Hits 100 Weeks on Billboard

Stray Kids have turned one album cycle into a long-running Billboard story. Their 2024 mini album ATE has now spent 100 weeks on Billboard's World Albums chart, a milestone that gives the group another measurable sign of staying power as they move toward a new tour and a fresh release.

The achievement matters because it is not a one-week spike or a comeback-week headline. According to Korean reports citing JYP Entertainment, ATE entered the World Albums chart at No. 1 on the August 3, 2024-dated ranking and has remained on the chart for 100 weeks, making Stray Kids the first fourth-generation K-pop boy group to reach that mark on the chart and only the fourth K-pop act overall to do so.

A Chart Run Built For The Long Game

Billboard's World Albums chart tracks albums from outside the dominant English-language market, with the ranking limited to 25 positions. That makes longevity harder than a broad streaming list: an album has to keep attracting enough activity to hold a place against new releases, catalog favorites and other international acts competing for the same narrow space.

For Stray Kids, the 100-week mark extends the narrative that has followed the group for several years. The JYP Entertainment act debuted in 2018 and became known for a self-producing identity led by the in-group production unit 3RACHA, made up of Bang Chan, Changbin and Han. That reputation is central to why the latest milestone resonates with fans. The numbers are not attached to a project built only around outside hitmaking; they are attached to a group whose sound and creative direction have been treated as part of its brand.

ATE was released on July 19, 2024. Its title played on the group's confidence and appetite, and the album's performance has ended up matching that premise in unusually durable fashion. A No. 1 debut on the World Albums chart showed immediate demand. Staying there for 100 weeks shows that the project kept finding listeners long after the standard promotion window closed.

The chart run also arrives alongside another major number. Korean reports note that ATE recently passed 1 billion cumulative streams on Spotify, becoming Stray Kids' sixth album to cross that threshold on the platform. In practical terms, that means the album's Billboard longevity is being supported by repeated listening rather than only physical sales momentum or comeback-week fan mobilization.

Why The 100-Week Mark Stands Out

K-pop is often discussed through first-week sales, initial chart entries and fast-moving comeback records. Those metrics still matter, but they can make the industry look more temporary than it is. A 100-week chart presence tells a different story: it suggests that an album has become part of a group's catalog identity and continues to function for new fans discovering the act later.

That is especially important for a group like Stray Kids, whose international audience has expanded in layers. Some listeners arrived through earlier releases. Others came in during the group's Billboard 200 streak. Others are still entering through concert clips, short-form videos and streaming playlists. A long-charting album gives those different waves of fans a common reference point.

The milestone also reinforces the group's unusual position among fourth-generation boy groups. Reports describe Stray Kids as the first K-pop boy group of their generation to keep an album on the World Albums chart for 100 weeks. That generational framing matters because fourth-generation groups have competed in a market where global streaming, touring and online fandom are tightly connected. Longevity on an international Billboard chart indicates that Stray Kids are not only winning attention within that crowded field; they are keeping it.

The broader K-pop comparison is just as telling. Being named the fourth K-pop act overall to reach the 100-week level places the group in a much smaller historical category than the usual weekly rankings. It turns ATE from a successful album into a catalog marker.

Tour Demand Is Already Matching The Numbers

The timing gives the record extra weight. Stray Kids are preparing to begin a new world tour, RUN IT, with five Seoul concerts at KSPO DOME on July 25, July 26, July 29, August 1 and August 2. Korean reports say every Seoul date sold out, which gives the chart news an immediate live-market counterpart.

That connection between charts and touring is crucial. Billboard longevity can indicate sustained listening, but sold-out arena dates show that the listening is converting into real-world demand. For global K-pop acts, that combination is the difference between a hit release and a durable touring engine.

Stray Kids have often been described as a performance-centered group, and the Seoul run will be the first public test of how the ATE era's momentum carries into the next chapter. A five-show opening at KSPO DOME is not a symbolic warm-up. It is a high-pressure domestic launch for a tour that will carry the group's current scale into view.

The group also has a new mini album on the calendar. THIS & THAT is scheduled for release on August 7, marking their first Korean mini album since the 2025 project DO IT roughly nine months earlier. That gives fans a compact sequence: a landmark catalog achievement, a sold-out Seoul tour opening and a new album arriving within weeks.

What Comes Next For Stray Kids

The question now is not whether Stray Kids can generate a strong comeback. The group has already shown that. The more interesting question is whether the next release can add another long-tail project to a catalog that is increasingly being measured by endurance as much as by explosive debuts.

In 2025, Korean reports credited the group with becoming the first act in Billboard 200 history to send eight consecutive albums to No. 1 from entry. That kind of record created a high ceiling for every new Stray Kids project. The 100-week World Albums mark for ATE adds a different standard: not just how high an album starts, but how long it remains relevant.

That distinction may become more important as K-pop's global market matures. Early expansion often rewarded novelty, speed and firsts. The next phase rewards catalog depth, repeat listening and the ability to keep older releases alive while moving into new eras. Stray Kids are currently operating on both sides of that equation.

For fans, the milestone is also emotional because it validates the group's self-made narrative. The members have spent years presenting their music as something built from inside the team. A 100-week Billboard run does not prove artistic value by itself, but it does show that the group's sound has traveled far beyond a promotional cycle and stayed there.

ATE has already done the work of a hit album. Now, at 100 weeks, it is doing the work of a signature album: keeping Stray Kids visible, giving new listeners an entry point and setting the stage for whatever THIS & THAT is about to add.