TVXQ MIROTIC Hits 100 Million YouTube Views

TVXQ's legendary 2008 hit "MIROTIC" has reached a momentous milestone, surpassing 100 million views on YouTube on February 25, 2026, at approximately 1:43 a.m. KST. The achievement marks the first time any music video from the iconic duo has crossed the nine-figure view count, a testament to the song's enduring cultural impact nearly two decades after its original release.

First uploaded to YouTube on November 25, 2009, "MIROTIC" took approximately 16 years and 3 months to accumulate 100 million views. While this timeline may seem lengthy compared to today's viral K-pop releases, the milestone is especially meaningful given that the video predates the modern era of YouTube streaming and K-pop's global explosion.

The Song That Defined an Era

Released as the title track of TVXQ's fourth Korean studio album in September 2008, "MIROTIC" — also known by its Korean title "Jumon" (주문) — is widely regarded as one of the most influential K-pop songs ever produced. The track's bold electronic production, memorable choreography, and the group's powerful vocal performances helped establish a template that countless K-pop acts would follow in subsequent years.

At the time of its release, TVXQ was operating as a five-member group under SM Entertainment, featuring U-Know Yunho, Max Changmin, Hero Jaejoong, Micky Yoochun, and Xiah Junsu. The song became a massive commercial success, topping Korean music charts and winning numerous awards during the 2008 music show season. Its choreography, particularly the "rising sun" formation, became one of the most replicated dance moves in K-pop fan culture.

A Legacy That Transcends Generations

The 100 million view milestone arrives during a period of renewed appreciation for second-generation K-pop acts. As newer fans discover the genre's roots through platforms like YouTube and TikTok, classic performances from groups like TVXQ, BIGBANG, and Super Junior have experienced significant view count surges. "MIROTIC" in particular has benefited from this trend, with its cinematic music video and timeless production quality holding up remarkably well against contemporary releases.

TVXQ, now performing as a duo of U-Know Yunho and Max Changmin, debuted in December 2003 and have maintained an active career spanning over two decades. The group holds numerous records in K-pop history, including once being recognized by Guinness World Records for having the world's largest official fan club. Their influence on the development of K-pop as a global phenomenon cannot be overstated, with many current generation idols citing TVXQ as a primary inspiration.

Milestone for K-Pop's Living Legends

The achievement also underscores the remarkable longevity of TVXQ's music catalog. While many modern K-pop music videos reach 100 million views within days or weeks of release, "MIROTIC" accomplished the feat through years of organic viewership, reflecting genuine and sustained interest from fans old and new. The milestone serves as a powerful reminder that some songs truly stand the test of time, and that TVXQ's contribution to K-pop's global story remains as relevant as ever.