TWICE 'THIS IS FOR' World Tour Launches in Incheon: A Deep Dive Into K-Pop's Most Ambitious Girl Group Tour of 2025

TWICE's "THIS IS FOR" World Tour is the group's most ambitious live campaign yet. When the nine-member group took the stage at Inspire Arena in Incheon on July 19, 2025, they launched the opening chapter of a global run spanning 40+ cities across four continents — a tour that positions them among the most globally active K-pop girl groups in history. The "THIS IS FOR" World Tour, the group's sixth world tour, is the direct successor to their acclaimed "READY TO BE" run and marks a significant escalation in the geographic scope and logistical complexity of TWICE's live operations.

The tour's launch comes at a particularly charged moment. TWICE had not performed a full domestic arena concert in approximately a year before the Incheon shows. The sold-out two-night run at Inspire Arena — a 15,000-capacity venue — provided the group's Korean fanbase with their first extended TWICE experience since the previous tour cycle, while simultaneously broadcasting a clear signal to international markets: the group is back, bigger, and fully committed to a global live circuit.

The Architecture of a Global Tour

TWICE's touring strategy has evolved considerably since their early career, when logistical constraints limited international dates to occasional stadium shows in Japan and select U.S. venues. The "THIS IS FOR" tour, as announced in June 2025 with a batch of initial Asian and Oceanian dates, reveals a more sophisticated playbook for what K-pop's top girl groups can sustain as a live operation.

The first leg covers 13 cities across South Korea, Japan (four cities: Osaka, Aichi, Fukuoka, and Tokyo), Macao, the Philippines, Singapore, Australia (Sydney and Melbourne), Taiwan, Hong Kong, and Thailand. Japan's four-city routing is particularly notable, reflecting the enduring strength of TWICE's following in a market where they have historically performed at a level comparable to major domestic acts.

The North American leg, announced separately, takes the group to 20 cities beginning in Vancouver in January 2026 — a scale that positions the tour among the largest K-pop girl group runs ever in the Western Hemisphere. A European segment follows in 2026 with seven cities across the continent, with dates beginning in Lisbon and ending in London. The full "THIS IS FOR" tour, when complete, will rank as one of the most geographically comprehensive tours ever mounted by a K-pop act.

The scale comparison is instructive: TWICE's previous "READY TO BE" world tour covered 35+ cities across multiple continents. "THIS IS FOR" expands on that blueprint in terms of both city count and the emphasis on European markets, where K-pop's live infrastructure has grown substantially since 2022.

The Incheon Opener: A Statement Performance

The two-night Incheon run provided the first glimpse of the "THIS IS FOR" live production. Inspire Arena, which opened in 2023 as South Korea's largest indoor arena, provided a stage backdrop that matched the album's ambitious scope. TWICE's production team constructed a show structure around the album's sub-unit tracks, with individual and small-group segments woven between ensemble performances — a format that allows the group's nine distinct personalities to shine while maintaining the collective cohesion that defines TWICE's live identity.

The second night of the Incheon shows was livestreamed through Beyond LIVE, the K-pop industry's premium livestreaming platform, bringing the concert experience to fans in markets not covered by the initial tour routing. Fan and media responses to the Incheon shows emphasized two recurring themes: the emotional weight of the "THIS IS FOR" setlist's curation, and the visible evolution in TWICE's stage presence and vocal performance. Both Nayeon and Jihyo, whose vocal capabilities define TWICE's live sound, were noted by reviewers for performances that demonstrated the maturation that comes with nearly a decade of live experience.

What the Tour Means for K-Pop's Live Economy

TWICE's tour launch carries implications beyond the group itself. As one of the most commercially proven K-pop girl group touring acts, TWICE's world tour serves as a barometer for the sector's health in the post-pandemic era. The speed with which their Incheon dates sold out — and the subsequent announcement of large North American venues — suggests that demand for top-tier K-pop girl group live experiences remains robust.

The European expansion is particularly significant. While K-pop boy groups like BTS, SEVENTEEN, and Stray Kids have built strong European touring footprints, K-pop girl groups have historically encountered more difficulty filling arenas in Western Europe. TWICE's seven-city European leg represents one of the most ambitious European girl group touring commitments in K-pop history.

The full "THIS IS FOR" tour, running from July 2025 well into mid-2026, unfolds against the backdrop of TWICE's tenth anniversary in October 2025 — a milestone the group has signaled will be marked with additional projects. For ONCE watching the Incheon dates, the message was clear: this tour is not just a promotional campaign for an album, but a decade-in-the-making celebration of a career that has reshaped what K-pop girl groups can achieve on the global stage.