TXT's Deja Vu Hits 100M Views as Fans Revisit Its Story

TOMORROW X TOGETHER has added another major YouTube milestone to its catalog as the music video for "Deja Vu" passed 100 million views. Big Hit Music said the video crossed the mark at around 4:24 p.m. on July 14, making it the group's 10th music video to reach the nine-digit threshold.

The achievement is more than a routine view count update. "Deja Vu" was released in 2024 as the title track of the group's sixth mini album, minisode 3: TOMORROW, and its long climb to 100 million views shows how strongly the song's emotional storytelling has stayed with MOA, the group's fandom, and casual K-pop viewers.

A 10th 100 Million-View Video

For any K-pop act, one 100 million-view music video can be a breakout sign. Reaching the benchmark 10 times tells a different story. It points to a catalog that continues to draw traffic across releases, not a single viral moment. TXT, made up of Soobin, Yeonjun, Beomgyu, Taehyun, and Huening Kai, has built that pattern through songs that combine high-concept visuals with emotionally direct performances.

"Deja Vu" fits that identity clearly. The song blends rage, a trap subgenre, with emo rock textures to create a hybrid pop sound that leans into the aching, dramatic mood TXT has often used to connect youth narratives with large-scale choreography. The track is not just built for replay as a song. It is built to make viewers return to the video because the images carry part of the story.

The music video centers on a dreamlike search for memories, using pursuit, stillness, shifts between monochrome and color, and repeated images to give the feeling of reaching for something just out of grasp. The five members' acting is treated as part of the performance rather than a separate dramatic insert. That structure helps explain why the video could keep accumulating views long after its release week.

The choreography also gives the milestone its fan-culture weight. "Deja Vu" turns longing into movement, with forceful group formations and sharp footwork set against a chorus that fans already treat as one of the song's emotional anchors. In K-pop, a music video's afterlife often depends on whether the performance keeps generating clips, covers, and rediscovery. "Deja Vu" had that advantage from the start.

Why "Deja Vu" Still Feels Central to TXT's Story

TXT's strongest songs often operate like chapters in a coming-of-age story. They do not merely introduce a concept, then move on. They return to themes of memory, promise, fear, and the strange pressure of growing up while trying to hold on to someone or something. "Deja Vu" is one of the clearest examples of that approach because its lyrics and visuals both circle the feeling of recognizing a future through traces of the past.

That makes the 100 million-view milestone feel emotionally specific. Fans are not celebrating only a number. They are celebrating one of the group's most recognizable attempts to make pain look cinematic without losing pop impact. The video's dream motif gives international viewers an entry point even without understanding Korean lyrics immediately, while the performance supplies the familiar TXT intensity that made the group a global act.

The record also arrives at a moment when TXT's visibility is not limited to music videos. Their reality program TXT's Parenting Diary, released through Wavve and YouTube, ended on July 10 after building significant online attention. The episodes uploaded to YouTube from 1 through 10 averaged more than 2.18 million views as of July 14, and the first episode surpassed 4.4 million views.

That matters because it shows two sides of the group's appeal working at the same time. On stage and in music videos, TXT can deliver highly polished, emotional spectacle. In reality content, they can pull viewers through warmer, more casual interactions that make the members feel accessible. The combination strengthens fan retention because audiences have both the fantasy of performance and the familiarity of personality.

Yeonjun's Solo Momentum Adds to the Group Narrative

The news also lands while Yeonjun is extending TXT's presence through solo activity. His second mini album, NO LABELS: PART 02, was released on July 10, and its title track "Ice Cream" passed 10 million music video views by the morning of July 13. The video also entered YouTube's daily popular music video ranking globally and appeared on popular music video charts in 19 countries and regions.

On the physical side, Yeonjun topped Hanteo's weekly album chart for the July 6 to 12 tracking period after only three days of sales. The album sold 661,924 copies on its first day, already exceeding the first-week total of his previous release. Those figures make his solo activity more than a side note. They show that individual member momentum is feeding the broader TXT brand instead of distracting from it.

That is an important dynamic for a group in its seventh year since debut. TXT debuted in 2019, and by 2026 the members are balancing group identity, individual recognition, and international schedules. A 10th 100 million-view group video, a successful reality series, and a member's strong solo chart performance all suggest that TXT's audience is engaging across formats rather than waiting for only one kind of content.

For English-language fans, that cross-format strength is part of why TXT remains easy to follow even amid K-pop's fast turnover. The group has a clear artistic vocabulary: emotional pop, narrative imagery, synchronized performance, and a fandom culture that treats milestones as shared memory. When "Deja Vu" reaches 100 million views, it becomes another marker in that ongoing story.

What the Milestone Signals Next

The next test will be how TXT continues converting long-term catalog strength into future releases. A music video reaching 100 million views two years after its original release is a reminder that the group's back catalog still has motion. It gives new fans a natural entry point and gives older fans a reason to revisit the era with fresh pride.

The group's international schedule also keeps the story moving. TXT is set to release the Japanese single Setsuna Hanabi on August 19, with four tracks including three original songs and another version of the title track. A premium live event at Tokyo Garden Theater is planned for release day, following the group's previous Japanese album Starkissed, which earned double platinum certification from the Recording Industry Association of Japan after shipments passed 500,000 copies.

Those upcoming activities give the "Deja Vu" milestone a forward-looking frame. It is not simply a look back at a 2024 hit. It is arriving as TXT moves through reality content, solo promotions, Japanese releases, and a catalog that continues to perform. For a group whose music often turns memory into momentum, the timing could hardly be more fitting.

The 100 million-view mark confirms that "Deja Vu" has settled into TXT's list of defining videos. It also underlines why the group remains one of K-pop's most durable narrative acts: their best work gives fans something to count, but also something to feel.