
K-PopAnalysis
Why America Is Now K-pop's Key Album Export Market
K-pop album exports hit US$120 million in Q1 2026 as the US overtook Japan, reshaping the physical fandom economy.
Park Chulwon·
8m
K-pop album exports hit US$120 million in Q1 2026 as the US overtook Japan, reshaping the physical fandom economy.

Japan's fandom economy has reached $26B, and middle-aged fans are leading the charge — outspending younger generations despite inflation.