
Fan CultureAnalysis
Why SMTOWN Run Club 26 Turns Korea's Running Boom Into K-Pop Strategy
SMTOWN Run Club 26 turns Korea's running boom into a K-pop strategy linking fan retention, music platforms and offline participation.
Park Chulwon·
7m
SMTOWN Run Club 26 turns Korea's running boom into a K-pop strategy linking fan retention, music platforms and offline participation.