K-PopAnalysis
NewJeans Turn 'Right Now' Into a Spotify Catalog Signal
NewJeans have turned a B-side into a catalog-level statement. As of July 10, “Right Now” had passed 100,054,018 Spotify streams, giving the group its 16th song...
Im Garam·
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Global K-WaveAnalysis
Brazil and Mexico Are Streaming BTS More Than Korea. Here's Why
BTS's ARIRANG tour stop in Mexico City drew 150,000 fans and $107M in economic impact — while Brazil and Mexico outstreamed South Korea. Latin America is K-pop's new frontier.
Jang Hojin·
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