
K-PopAnalysis
Lim Young-woong's 14.6 Billion Melon Streams Are a Market Signal
Lim Young-woong's 14.6 billion Melon streams reveal a domestic streaming model built on catalog depth, fan habit and IM HERO 10 momentum.
Im Garam·
6m
Lim Young-woong's 14.6 billion Melon streams reveal a domestic streaming model built on catalog depth, fan habit and IM HERO 10 momentum.

NewJeans have turned a B-side into a catalog-level statement. As of July 10, “Right Now” had passed 100,054,018 Spotify streams, giving the group its 16th song...

BTS's ARIRANG tour stop in Mexico City drew 150,000 fans and $107M in economic impact — while Brazil and Mexico outstreamed South Korea. Latin America is K-pop's new frontier.