
K-DramaAnalysis
Why Hwang Dong-hyuk Chose Coupang Play After 'Squid Game'
Squid Game's Hwang Dong-hyuk chose Coupang Play — not Netflix — for his first Korean black comedy. As the platform surges to 8.32M MAU, that decision reveals a fundamental shift in Korea's streaming power balance.
Park Chulwon·
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