
Fan CultureAnalysis
Why SMTOWN Run Club 26 Turns Korea's Running Boom Into K-Pop Strategy
SMTOWN Run Club 26 turns Korea's running boom into a K-pop strategy linking fan retention, music platforms and offline participation.
Park Chulwon·
7m
SMTOWN Run Club 26 turns Korea's running boom into a K-pop strategy linking fan retention, music platforms and offline participation.

MINHO’s second mini album Make it hot opens with a title-track MV, six songs and a Belle of KISS OF LIFE feature.

SHINee's Minho, Jay Park, and more K-pop celebrities are competing in HYROX, the brutal fitness race combining 8km running with 8 workout stations, now exploding in Korea.

SHINee's Minho met double gold medalist Kim Gil-li in Milan, sharing laughs and behind-the-scenes Olympic stories on his YouTube channel.