LE SSERAFIM Drops 'Just BOOMPALA' — The Road to May 22 Begins
LE SSERAFIM's countdown to their second studio album has officially entered its final stretch. On May 7, HYBE LABELS dropped "Just BOOMPALA" — a mood preview vi...
Jang Hojin·
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LE SSERAFIM's 'PUREFLOW' Era Is Here — Are You Ready?
LE SSERAFIM announces second studio album PUREFLOW with a powerful declaration. Lead single 'CELEBRATION' drops April 24, full album arrives May 22.
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LE SSERAFIM Kazuha Shares 10-Minute Ab Workout That Left Fitness Trainers Stunned
Kazuha of LE SSERAFIM wowed fitness trainers with a 10-minute ab circuit showcasing her ballet-trained core strength and athletic discipline.
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LE SSERAFIM Encore Concert Goes Viral as Chaewon and Sakura Transform Tote Bags Into Fashion Statements
LE SSERAFIM members Chaewon and Sakura went viral for wearing tote bags as tops during their Seoul encore concert, capping off a record-breaking world tour.
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K-PopAnalysis
GFRIEND's 10th Anniversary Reunion: How 'Season of Memories' Redefines the K-Pop Return
GFRIEND's 10th anniversary reunion with 'Season of Memories' is more than nostalgia — it's a structural blueprint for how third-generation K-pop groups can return with authenticity intact.
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