
Global K-WaveAnalysis
SM and Tencent's STE Venture Reframes K-Pop's China Strategy
SM's STE venture with Tencent Music turns China from a distribution market into a platform-backed K-pop production test.
Park Chulwon·
6m
SM's STE venture with Tencent Music turns China from a distribution market into a platform-backed K-pop production test.

Evin will join the 2026 TIMA lineup in Hong Kong after Ride or Die hit No. 1 on Tencent Music's weekly Korean chart.