#world-tour-strategy Articles

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Brazil and Mexico Are Streaming BTS More Than Korea. Here's Why

BTS's ARIRANG tour stop in Mexico City drew 150,000 fans and $107M in economic impact — while Brazil and Mexico outstreamed South Korea. Latin America is K-pop's new frontier.

Jang Hojin·5일 전

K-PopAnalysis

NMIXX's 'EPISODE 1: ZERO FRONTIER' Just Became a 17-City Global Run — The Strategic Story Behind It

NMIXX expanded their debut world tour to 5 Asian cities, bringing the total to 17 cities and 19 shows. The route reveals how JYP builds global acts.

Park Chulwon·March 27, 2026