Tu Gwanghwamun den New York: Toan canh man comeback pha ky luc cua BTS

BTS sap mot lan nua viet lai lich su. Album phong thu thu 5 Arirang se phat hanh vao ngay 20 thang 3, trong khi cac nha phan tich tai chinh du bao tong tac dong kinh te cua lan comeback nay se dat 3 nghin ty won, tuong duong khoang 2,2 ty do la. Tu concert mien phi tai dia diem lich su nhat cua Seoul den su kien fan tai New York, su tro lai cua 7 thanh vien la thoi khac vi dai nhat trong lich su K-pop.

Ban than cac thanh vien cung nhan thuc ro trong luong cua khoang khac nay. Trong trailer phim tai lieu Netflix BTS: The Return phat hanh ngay 17 thang 3, RM chia se that long: "Xu huong thay doi, khong the cu lam mai mot thu", "Neu muon thay doi thi chi co bay gio." Dac biet an tuong la khi ca nhom thua nhan "chung toi van chi la nhung dua tre nha que den tu Han Quoc" — mot loi nhac nho ve nguon goc ngay khi ho chuan bi chinh phuc the gioi mot lan nua.

Album phong thu sau gan 3 nam 9 thang

Arirang la album phong thu tieng Han dau tien ke tu album tuyen tap Proof vao thang 6 nam 2022. Album gom 14 track voi dan producer dang cap the gioi: Ryan Tedder cua OneRepublic, Diplo, Mike WiLL Made-It, Flume, Kevin Parker cua Tame Impala va ngoi sao moi Teezo Touchdown.

Single chu luc "SWIM" la track thu 7, dong vai tro trung tam trong chien dich quang ba comeback. So lieu dat truoc noi len tat ca: tinh den thang 1, Arirang da vuot moc 4 trieu ban dat truoc, vuot qua 3,42 trieu ban cua album truoc do. Voi viec album truoc ban duoc hon 5 trieu ban, gioi chuyen mon ky vong Arirang se lap ky luc moi cho nhom va toan nganh K-pop.

Ten album mang y nghia bieu tuong sau sac. "Arirang" la bai dan ca duoc yeu thich nhat Han Quoc, la bieu tuong ban sac dan toc suot hang tram nam. Viec dat ten nay cho thay BTS co y tro ve coi nguon van hoa cua minh.

Gwanghwamun: Noi lich su Han Quoc gap tuong lai K-pop

Viec chon dia diem to chuc concert comeback khong phai ngau nhien. Ngay 21 thang 3 luc 20h, BTS se bieu dien mien phi ngoai troi tai Quang truong Gwanghwamun, Seoul — noi tham dam lich su tu trieu dai Joseon den phong trao dan chu nen nen. Chu tich HYBE Bang Si-hyuk da truc tiep de xuat dia diem nay.

Buoi dien duoc chuan bi nhu mot su kien cap quoc gia. Dao dien huyen thoai nguoi Anh Hamish Hamilton, nguoi dung sau cac show Super Bowl Halftime tu 2010 va le khai mac Olympic London 2012, se chi dao toan bo chuong trinh phat song. Concert mo man voi canh tuong nghet tho: ba canh cong lich su cua Gwanghwamun mo ra khi 7 thanh vien buoc ve phia khan gia.

Du kien 22.000 fan co ve se lap kin quang truong, nhung chinh quyen chuan bi cho toi 260.000 nguoi. Tuyen duong Sejong-daero tu Gwanghwamun den Toa thi chinh Seoul se cam xe 33 gio, tu 21h ngay 20 den 6h ngay 22 thang 3.

Netflix se phat song truc tiep concert nay tren toan cau — lan dau tien nen tang nay truyen truc tiep mot buoi bieu dien am nhac tu Han Quoc. Su kien duoc so sanh ngang tam Olympic hay World Cup.

Canh quan do thi xung quanh cung thay doi. Tru so Kyobo Life gan Gwanghwamun treo banner BTS khong lo 90x21 met (1.890 m2) voi thong diep "Born in Korea, Play for the World". Chuong trinh "BTS The City Arirang Seoul" tu 20/3 den 19/4 bao gom media facade tai Sungnyemun va Thap Namsan, show den drone tren song Han tai Cong vien Ttukseom, va show am nhac anh sang tai DDP va Cau Banpo.

Vuot Thai Binh Duong: Su kien Spotify tai New York

Hai ngay sau concert Gwanghwamun, ngay 23 thang 3, BTS se bay den New York. Spotify x BTS: SWIMSIDE la su kien fan dac biet danh cho 1.000 thinh gia trung thanh nhat tren nen tang, voi man trinh dien dac biet, phien Q&A voi du 7 thanh vien va trai nghiem nhap vai lien quan den album moi.

Su kien nay co y nghia dac biet: lan dau tien du 7 thanh vien BTS cung bieu dien tren dat My ke tu show Permission to Dance on Stage nam 2022, truoc khi nhap ngu. Hop tac SWIMSIDE cong bo ngay 10 thang 3 con bao gom pop-up tren toan cau, tinh nang trong ung dung va noi dung doc quyen.

BTSnomics 2.0: Nhung con so dang sau man comeback

Cac nha phan tich goi hieu ung kinh te nay la "BTSnomics 2.0". Nghien cuu vien Kim Yu-hyeok tu IBK Investment Securities du bao doanh thu truc tiep 2,9 nghin ty won, dua tren gia dinh bao thu: 6 trieu album, 6 trieu khan gia tour, gia ve trung binh 300.000 won va chi tieu goods trung binh 140.000 won/nguoi.

Tinh ca tac dong du lich, tong hieu ung kinh te vuot 3 nghin ty won. Hotels.com cho biet luong tim kiem khach san tai Seoul tang 85 phan tram trong 3 tuan sau thong bao concert, hon 55 phan tram chon o it nhat 3 dem.

Giao su Jang Su-cheong tu Dai hoc Purdue so sanh man comeback nay voi "Taylorenomics", phan tich rang su tro lai cua BTS tao tac dong tren 4 phuong dien: hieu ung du lich bung no, nhu cau du lich tiem an tu truyen hinh Netflix, nang tam thuong hieu quoc gia qua bieu tuong Gwanghwamun va mo hinh doanh thu moi trong thi truong media va noi dung toan cau.

Phim tai lieu va World Tour

Con sot nay con tiep tuc sau thang 3. Phim tai lieu Netflix BTS: The Return ra mat ngay 27 thang 3, do Bao Nguyen lam dao dien — nguoi da thuc hien phim Netflix The Greatest Night in Pop va duoc de cu Grammy, Emmy nam 2025. Phim ghi lai cac buoi sang tac tai LA, hinh anh tu cac world tour truoc va nhung khoang khac ca nhan cua tung thanh vien truoc va sau khi xuat ngu.

Tiep theo la Arirang World Tour khoi dong thang 4 nam 2026 tai San van dong Goyang (ngay 9, 11, 12 thang 4), di qua 34 thanh pho tai 23 quoc gia cho den thang 3 nam 2027. Hon 82 show da duoc xac nhan va tat ca deu chay ve. Day la world tour lon nhat ma mot nghe si Han Quoc tung thuc hien. Cac show bo sung tai Nhat Ban va Trung Dong cung duoc du kien.

Khi BTS chuan bi cho chuong co le la quyet dinh nhat trong su nghiep, mot cau noi tu trailer phim tai lieu vang vong dac biet: "Toi nghi chung toi da tro ve noi ma chung toi le ra phai quay ve." Voi BTS va hang trieu ARMY da cho doi suot gan 4 nam nghia vu quan su, cuoc tro ve duoc mong doi tu lau cuoi cung da den — va no khong gi khac ngoai lich su.