
Why HYBE Created ABD — and What It Means for Girl Groups in 2026
HYBE's new ABD label isn't just another girl group debut. With Han Sung-soo producing and Pledis veterans at the helm, it's the company's most strategic move since LE SSERAFIM.
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HYBE's new ABD label isn't just another girl group debut. With Han Sung-soo producing and Pledis veterans at the helm, it's the company's most strategic move since LE SSERAFIM.

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