#belift-lab Articles

ILLIT landed their fourth mini album comeback this week with results that would make any group envious. MAMIHLAPINATAPAI, released on April 30, debuted at numbe...

ILLIT's debut single 'Magnetic' becomes the fastest K-pop group debut song to hit 800M Spotify streams, coinciding with their boldest album release yet.

ENHYPEN has maintained its vampire concept for 6 years straight — rare in K-pop. With 1.65M first-day album sales, a Billboard Artist 100 No. 1, and a 21-city BLOOD SAGA world tour, here's why that consistency is paying off.

On the final night of their sold-out Seoul concert, ILLIT did something unexpected. Instead of ending with an encore, they ended with a word — one that most of...

While his six groupmates cheerfully waved and promised fans they would return, Heeseung sat motionless. His eyes glistened under the venue lights, his lips pres...

There was a moment during ILLIT's very first concert when the cheering stopped and the arena held its breath. Iroha, the group's youngest member, had been perfo...

When ENHYPEN held their scheduled video call fan event on March 11, it marked the group's first public interaction with fans since Heeseung's departure was anno...

In a move that has no real precedent in the K-pop industry, ENHYPEN and their agency BELIFT LAB have announced that member Heeseung will pursue a solo career —...

ENHYPEN's concert documentary capturing their 2025 Japan summer tour hits cinemas worldwide on March 5 and 7, featuring performances and behind-the-scenes footage.