#bts Articles

BTS V campaigns now show measurable effects across followers, app growth, franchise budgets and retail demand.

BTS's ARIRANG passed 1,004,362 Oricon combined points, showing how physical sales, streaming and catalog loyalty still compound.

MBC Entertainment's BTS stage playlist turns a historic Hot 100 milestone into a fresh official YouTube viewing event.

BTS will not submit music for the 2027 Grammy Awards. The seven-member group announced the decision through personal Instagram posts on July 29, 2026, saying th...

HYBE has crossed its first one-trillion-won quarter with BTS back at the center of the engine. The company reported second-quarter 2026 revenue of 1.45 trillio...

BTS V's three-word comment — "HYBE. Hurry up. Now." — on a middle schooler's viral dance video sent fans into a frenzy and put a gym performance at the center of K-pop conversation.

BTS leader RM revealed in a new podcast interview that he was 'too strong and authoritative' as a leader for nearly a decade — and how that finally changed.

MBC's Legend Song compilation revisits unforgettable King of Mask Singer moments from BTS Jungkook, NCT Doyoung, SEVENTEEN Seungkwan, and Stray Kids Seungmin.

BTS's ARIRANG World Tour drew 717,000 European fans in 10 shows before the group performed at the first FIFA World Cup halftime show in history — signaling K-pop's arrival at the mainstream cultural center.

KAWS brings his first-ever Korean museum solo show to Space K Seoul this week, with BTS members RM and J-Hope among his most visible fans.

BTS's J-Hope posted backstage photos that accidentally — or not — revealed Samsung's Galaxy Z Fold 8 two days before Galaxy Unpacked 2026.

BTS drew a record Paris crowd as Emmanuel and Brigitte Macron joined fans with ARMY Bombs at Stade de France.