
Global K-WaveAnalysis
BTS Busan Shows Test the Next K-Pop Tourism Model
BTS Busan concerts are testing how K-pop cities convert fan demand into tourism value without losing trust.
Park Chulwon·
7m
BTS Busan concerts are testing how K-pop cities convert fan demand into tourism value without losing trust.

For 33 years, actor Kim Kwang-gyu lived in Busan without ever eating at a restaurant or setting foot in an amusement park. On the March 10 episode of JTBC's Can...

South Korea is imposing tougher lodging penalties before BTS’s June 2026 Busan concerts after reported price spikes and reservation cancellations.