
Hooking Romance: Why ENA’s Adult Rom-Com Strategy Is Worth Watching
Hooking Romance shows how ENA can turn adult romance, star casting, and Genie TV strategy into a clear K-drama identity.

Hooking Romance shows how ENA can turn adult romance, star casting, and Genie TV strategy into a clear K-drama identity.

Doctor Somboy premieres June 1 on ENA and Disney+, marking Lee Jae-wook's last drama before military service and a clear signal of how K-drama platforms are building their 2026 summer strategy.

ENA drama 'Scarecrow' starring Park Hae-soo jumped from 2.9% to 4.1% in two episodes, topping Monday-Tuesday ratings and the all-channel 2049 demographic with strong word-of-mouth buzz.

Ha Jung-woo's first TV drama in 19 years and 'Climax' have low Nielsen ratings but top streaming charts and buzz rankings — exposing a major shift in how Korean TV success is measured.

Park Hae-soo returns to Korean television with ENA crime thriller Scarecrow (허수아비), premiering April 20, 2026 — his first TV drama since Squid Game made him a global star.

Jung Eun-chae powerful dialogue performances as Kang Shin-jae have become the emotional anchors of ENA drama Honour: Their Courtroom.