
K-PopAnalysis
K-Pop's 5th Gen Is Sending Indie Fashion Brands Viral
When NCT WISH member Riku wore an indie brand in 2026, sales spiked 300% in one week. Here is how 5th-gen K-pop idols are reshaping Korea fashion economy.
Jang Hojin·
7m
When NCT WISH member Riku wore an indie brand in 2026, sales spiked 300% in one week. Here is how 5th-gen K-pop idols are reshaping Korea fashion economy.

ROSÉ arrived at Tiffany's 'Hidden Garden' launch in New York wearing an all-white swan gown — and the room stopped.