HYBE has crossed its first one-trillion-won quarter with BTS back at the center of the engine. The company reported second-quarter 2026 revenue of 1.45 trillio...
ICONIC BY MISTAKE crosses 100M YouTube views after also reaching 100M Spotify streams.
BTS V's three-word comment — "HYBE. Hurry up. Now." — on a middle schooler's viral dance video sent fans into a frenzy and put a gym performance at the center of K-pop conversation.
ILLIT's first Japan tour drew 60,000 fans across 11 sold-out shows. Behind the milestone is a deliberate K-pop Japan strategy unlike anything the industry has tried before.
ADOR's first-ever Korea-only boy group audition visits 7 cities in August. Born 2007 or later? You're eligible — and guaranteed a face-to-face with judges.
HYBE's new girl group TUIDE will perform their debut album live before revealing member faces — an unprecedented debut strategy in K-pop history.
KPIA’s K-POP Internship Camp links 40 trainees to education and five-month placements, signaling a new workforce strategy for K-pop.
BTS drew 110,000 fans to Busan, where ARMY's patience and local planning helped the concerts end without major safety incidents.
HYBE links LE SSERAFIM, ILLIT, and KATSEYE in a collaboration that tests global K-pop girl-group strategy.
Yeonjun walked Miu Miu's FW26 Paris runway as the first male K-pop artist to do so, then was named the brand's first-ever official Friend of the House.
TXT's 7TH YEAR album earns RIAJ Platinum certification and ties an Oricon record, as the group launches their 8-show MOA CON Japan anniversary tour.
BOYNEXTDOOR Jaehyun went viral after his phone lockscreen — a personal to-do list of wholesome self-reminders — racked up 40,000 likes and 1M views on X.