#illit Articles

ICONIC BY MISTAKE crosses 100M YouTube views after also reaching 100M Spotify streams.

ILLIT's first Japan tour drew 60,000 fans across 11 sold-out shows. Behind the milestone is a deliberate K-pop Japan strategy unlike anything the industry has tried before.

Jeon Hyun-moo's “Moo-ILLIT” stage turned ILLIT's “It's Me” into a variety-show moment as the group builds Japan momentum.

ILLIT becomes NongHyup's first rice campaign ambassador after its viral It's Me wordplay grew into a real partnership.

ILLIT introduces an Armor-version concept film for I Got Your Back through HYBE LABELS, setting up a protective new visual era.

ILLIT's 'It's Me' gains new momentum with an Inkigayo triple crown, dorm reveal, and viral variety-show moments.

ILLIT’s MBC festival clip shows the group turning a university stage into a confident crowd singalong moment.

HYBE links LE SSERAFIM, ILLIT, and KATSEYE in a collaboration that tests global K-pop girl-group strategy.

HYBE's new ABD label isn't just another girl group debut. With Han Sung-soo producing and Pledis veterans at the helm, it's the company's most strategic move since LE SSERAFIM.

ILLIT drew 24,000 fans to a free Children's Day festival in Seoul, where member Moka made a surprise appearance that went viral with 1.36 million views.

ILLIT landed their fourth mini album comeback this week with results that would make any group envious. MAMIHLAPINATAPAI, released on April 30, debuted at numbe...

ILLIT's debut single 'Magnetic' becomes the fastest K-pop group debut song to hit 800M Spotify streams, coinciding with their boldest album release yet.