
K-PopAnalysis
K-Pop's 5th Gen Is Sending Indie Fashion Brands Viral
When NCT WISH member Riku wore an indie brand in 2026, sales spiked 300% in one week. Here is how 5th-gen K-pop idols are reshaping Korea fashion economy.
Jang Hojin·
7m
When NCT WISH member Riku wore an indie brand in 2026, sales spiked 300% in one week. Here is how 5th-gen K-pop idols are reshaping Korea fashion economy.

Kim Joonhee, 51, closed her 20-year fashion business in 2025 — then launched a new brand and received a major department store entry offer just one year later.

Models Jang Woo-hyung and Lim Ji-seop feature on Arena Homme Plus' 20th anniversary cover, emerging as next-gen Korean fashion icons.