HYBE's new ABD label isn't just another girl group debut. With Han Sung-soo producing and Pledis veterans at the helm, it's the company's most strategic move since LE SSERAFIM.
LE SSERAFIM's countdown to their second studio album has officially entered its final stretch. On May 7, HYBE LABELS dropped "Just BOOMPALA" — a mood preview vi...
M Countdown EP.926 airs April 30 featuring LE SSERAFIM's comeback with 'CELEBRATION,' ILLIT's mini-album release, CRAVITY's comeback, TWS, and NCT WISH hosting with a Cupid-themed performance.
LE SSERAFIM's new single 'CELEBRATION' debuted on 32 iTunes country charts in just 48 hours, topping Thailand and trending on YouTube in 19 countries.
LE SSERAFIM's 'CRAZY' entered the UK Official Physical Singles Chart for a record 56th time, backed by renewed interest ahead of their May 2026 comeback.
There's a specific kind of energy that takes over a room when a senior artist shows up unannounced in your own creative space — and the latest episode of "Eunch...
LE SSERAFIM announces second studio album PUREFLOW with a powerful declaration. Lead single 'CELEBRATION' drops April 24, full album arrives May 22.
LE SSERAFIM's Hong Eunchae reunited with ILLIT's Bang Minju on KBS Kpop's Pink Cabinet Returns, celebrating two Music Bank MCs with styles, gifts, and genuine friendship.
Kazuha of LE SSERAFIM wowed fitness trainers with a 10-minute ab circuit showcasing her ballet-trained core strength and athletic discipline.
LE SSERAFIM members Chaewon and Sakura went viral for wearing tote bags as tops during their Seoul encore concert, capping off a record-breaking world tour.
LE SSERAFIM's Perfect Night achieves Double Platinum RIAJ certification with 200M streams, as members shine at Fashion Weeks worldwide.
A playful exchange between LE SSERAFIM's Yunjin and (G)I-DLE's Yuqi at the Fendi FW26 show in Milan goes viral, delighting K-pop fans worldwide.