Fan Culture

Lee Suji and Swings turned their famous resemblance into a viral YouTube comedy moment with a photo-booth finale.

XXX mark KYOMI's 10th anniversary with a remastered limited vinyl, reviving a key Korean alternative rap release.

CRAVITY revealed how member ideas, fan memories and 100-plus episodes turned Bti Park into a core fandom bond.

Jeon Won-joo's handwritten letter, found during a YouTube cleanout, turned a light video into a moving reflection on aging.

Sandara Park opened her first solo fan-con in Seoul, turning REPRISM into a new chapter after 22 years.

Mnet K-POP's official teaser puts IVE's Liz at the center of Fans Choice Face, a fan-voted photoshoot format launching July 27.

Dowoon's message at DAY6's KSPO DOME finale was more than a personal apology. It showed how a veteran K-pop band manages fan trust at the exact moment when live...

ILLIT becomes NongHyup's first rice campaign ambassador after its viral It's Me wordplay grew into a real partnership.

Hwang Young-woong donated Good Star prize money for disability rehabilitation care as his cumulative giving passed 60M won.

V’s hotel privacy request shows how BTS’s global tour is testing the boundary between fan support and invasive pursuit.

KTO's BIAS campaign links EXO's Kai and Sehun, Stray Kids, MONSTA X, and TWS to regional Korean travel routes.

NouerA invited 120 NovA fans to a Seoul sports day before launching its Asia tour after a 240,000-copy career high.