Fan Culture

BTS drew 110,000 fans to Busan, where ARMY's patience and local planning helped the concerts end without major safety incidents.

Choi Sooyoung returned to the Oullim Marathon, spotlighting visual-impairment awareness and years of advocacy with her father.

TWICE sold out all three KSPO DOME encore concerts, closing the THIS IS FOR world tour with a 360-degree Seoul finale.

Jennie's Governors Ball grillz turned one small stage detail into a wider conversation about K-pop styling and tooth jewelry.

Kim Na-young revealed the emotional story behind a diamond ring given by My Q’s mother before their remarriage.

Rapper Sleepy says fatherhood changed how he sees his tattoos, leading him to begin removal for his children.

My Idol, My Debut tests whether K-drama storytelling can turn fictional idol groups into active fandom IP.

Oh Jung-se's Wild Thing character Choi Sung-gon turns Melon ranks, YouTube views, and fan events into a real marketing case study.

INFINITE announced Rally V, a two-day full-group fan meeting set for August 29 and 30 at Inspire Arena in Incheon.

Byeon Woo Seok will launch an eight-city 2026 Asia fan meeting tour, The Secret Library, beginning in Seoul this July.

LE SSERAFIM’s Celebration remix for Supergirl adds a K-pop fan challenge and a global pop hook to DC’s June Korea release.

CGV will rerelease KPop Demon Hunters for three days, giving fans another chance to sing its hit soundtrack in theaters.