XO, Kitty Season 3 debuted at Netflix No. 1 worldwide — and the Korean story behind its global success is bigger than one show.
When BTS arrived at The Tonight Show Starring Jimmy Fallon in late March 2026, they did not come through the stage entrance like most guests. They walked in thr...
French President Macron posted a viral selfie with PSY, Stray Kids Felix, and Jun Ji-hyun after Seoul state luncheon marking 140 years of Korea-France relations.
French performer Paco braved -13°C and a 2-hour queue at Daejeon's famous Sungsimdang bakery in a new episode of web series Ganjeolhan-ip, earning his strawberry rice cake the hard way.
Isasha, a 4th-generation Koryo-saram entertainer from Uzbekistan, opens up about carrying Korean culture across generations — without ever needing to learn it.
Isabel Myers, star of The Protector, has shocked Korean fans by speaking fluent Korean in a viral interview — a language she started learning at age 12 after her first BTS concert.
CUTIE STREET, the Japanese group whose 'Can't We Just Be Cute?' sparked 7 billion TikTok views, performed a special stage at M Countdown on March 26 ahead of their first Seoul solo concerts.
BTS's post-concert visit to Michelin-listed OKDONGSIK in Manhattan reveals how K-pop and Korean fine dining have become mutually amplifying forces in Korean soft power.
JISOO has had a remarkable few weeks. Her Netflix series Boyfriend on Demand climbed from a strong debut to the number one spot on the platform's global non-Eng...
Lee Kang-in's market value rises to EUR 28M on Transfermarkt, making him sole number one among Korean players as Atletico Madrid eyes him as Griezmann's replacement.
NMIXX expanded their debut world tour to 5 Asian cities, bringing the total to 17 cities and 19 shows. The route reveals how JYP builds global acts.
TWS has been named to Rolling Stone's 2026 Future 25, recognized as one of K-pop's most exciting and energetic young groups alongside Grammy winner Lola Young.