Global K-Wave

LTI Korea data shows Korean literature hit 3.58M overseas copies in 5 years, with Han Kang leading a diverse wave of titles building global readership.

검사실의 제안 hit simultaneous iQIYI #1 in Europe, Asia and Vietnam — and iQIYI invested in Vietnamese bus ads to prove the genre drives subscriptions.

South Korea invented professional esports in 1999. Decades later, its dramas are turning gaming culture into global entertainment — and the feedback loop is still accelerating.

KAWS brings his first-ever Korean museum solo show to Space K Seoul this week, with BTS members RM and J-Hope among his most visible fans.

CJ ENM's FIFTH SEASON produced His & Hers, Netflix's most-watched series in H1 2026 with 104 million global views — surpassing Bridgerton Season 4 and signaling a new era for Korean entertainment.

YOUNG POSSE is turning a Tokyo concert date into a wider test of global live demand. The five-member group will hold YOUNG POSSE LIVE : HEY TOKYO 2026 at Shibuy...

BTS drew a record Paris crowd as Emmanuel and Brigitte Macron joined fans with ARMY Bombs at Stade de France.

AI subtitle glasses are turning Korean musicals into a more accessible live experience for foreign audiences.

The 2026 Jeonju World Sori Festival is bringing Korea's oldest performance instincts back to the center of the stage. The festival will run from August 12 to 16...

Han Kang, Lee Hye-young and Isabelle Huppert brought We Do Not Part to Avignon as Korean became the festival's invited language.

JYP's 20 new Recording Academy members show how K-pop is moving from Grammy visibility to institutional participation.

Korean becomes the 80th Festival d Avignon guest language, turning the K-wave from export success into cultural infrastructure.