Global K-Wave

John Cena's captionless Kim Mu-yeol post turned Netflix's Teach You a Lesson into a global K-drama talking point.

Rain’s FEEL IT challenge is connecting K-pop generations, from Kai and Momo to TWS, Iroha and a major Weverse Con stage.

Netflix Korean series Teach You a Lesson hit No. 1 globally with 6.4M views, turning Kim Moo-yul and its cider-drama hook into a viral story.

EBS's The Last Humanity blends science, survival and star power as Yoo Seung-ho and BIBI push the show into Netflix Korea's Top 5.

IVY will make her Broadway debut as Roxie Hart in Chicago after nearly 600 Korean performances in the role.

Byeon Woo Seok will launch an eight-city 2026 Asia fan meeting tour, The Secret Library, beginning in Seoul this July.

A guide to Korean pop culture in 2026, from idols and fandom power to OTT platforms, YouTube, AI and virtual performers.

LE SSERAFIM’s Celebration remix for Supergirl adds a K-pop fan challenge and a global pop hook to DC’s June Korea release.

CGV will rerelease KPop Demon Hunters for three days, giving fans another chance to sing its hit soundtrack in theaters.

SEVENTEEN ranked No. 7 on Billboard's 2026 midyear Top Tours chart after drawing about 574,000 fans across 25 shows.

Maggie Kang’s LG Twins first pitch shows how KPop Demon Hunters is turning streaming success into live K-Wave franchise power.

HYBE links LE SSERAFIM, ILLIT, and KATSEYE in a collaboration that tests global K-pop girl-group strategy.