#deep-dive Articles

July 2025 arrives with one of the most diverse K-drama slates of the year. Whether your preference runs toward legal slice-of-life, high school psychological th...

D.O. is releasing his first-ever full-length studio album on July 7, 2025. Titled BLISS, the 10-track record marks a milestone in his career — the clearest stat...

KARD's eighth mini album DRIFT dropped on July 2, 2025. It is a confident, genre-blending release that confirms why Billboard once called the group "one of the...

BABYMONSTER's summer 2025 arrived with "HOT SAUCE" — a single channeling 1980s old-school hip-hop, released on July 1. The music video racked up over 7.92 milli...

BABYMONSTER released 'HOT SAUCE' on July 1, 2025, their first English-language special summer single, bringing an 80s old-school hip-hop concept to a debut stre...

SM Entertainment's SMTOWN LIVE 2025 took the stage at Twickenham, London on June 28, 2025. More than 20 artists performed under the banner of the label's 30th a...

BTS Festa 2025 brought 60,000 fans to KINTEX in Goyang on June 13–14, marking the symbolic end of the group's two-year military hiatus and the beginning of their long-awaited reunion.

aespa's second single album "Dirty Work" drops on June 27, 2025. Everything about the buildup — pre-orders, streaming numbers, teaser momentum — suggests SM Ent...

BLACKPINK announced the full schedule for their third world tour, "DEADLINE," on June 19, 2025. The tour begins July 5 in Goyang, South Korea, and spans three c...

SEVENTEEN's fifth full-length album "HAPPY BURSTDAY" sold 2,521,208 copies in its first week on Hanteo. Released on May 26, 2025 to mark the group's tenth anniv...

ATEEZ made history on June 28, 2025. Their single "Lemon Drop" debuted at No. 69 on the Billboard Hot 100, making ATEEZ the third K-pop boy group ever to chart...

NCT's Doyoung broke his own first-week sales record with "SOAR". His second full-length solo album sold 401,039 copies in its first week on Hanteo — released Ju...