#global-k-wave-tag Articles

Netflix and Korea Tourism use Jae-seok's B&B Rules! to turn K-content viewing into a practical travel campaign.

Maggie Kang’s LG Twins first pitch shows how KPop Demon Hunters is turning streaming success into live K-Wave franchise power.

Lee Jun-ki returns to TV in kiDnap GAME, a Korea-Japan-Hong Kong survival thriller set across seven Asian cities.

Song Ga-in's sold-out Vietnam concert, featuring traditional gugak instruments and full audience sing-alongs, marks a quiet but significant milestone for K-trot's international expansion.

When BTS took the stage at Gwanghwamun Square on March 21, 2026, the spectacle was impossible to miss: somewhere between 42,000 and 104,000 fans packed the plaz...

Sung Si-kyung and Raisa covered Lionel Richie's Endless Love — and then Richie himself commented "Love it," sparking a moment nobody saw coming.

Korean actress Goh Hyun-jung met Meryl Streep and Anne Hathaway for The Devil Wears Prada 2 promotions — and Meryl Streep was immediately disarmed.

From Naniwa Danshi's Shunsuke Michieda to Tony Leung to Meryl Streep and Anne Hathaway — Seoul is the new must-stop city for global cinema promotion.

Meryl Streep's first Korea visit is for You Quiz on the Block. Here is what that choice tells us about how Korean entertainment has transformed global film promotion.

When screenwriter Moon Ji-won won the Grand Prize at the 5th Lotte Scenario Contest in 2016, beating out 964 entries with a script about a lawyer and an autisti...