
OURBIRTHDAY Turns HUNGRY Into A Statement
OURBIRTHDAY's HUNGRY (Side B) performance video arrives on JYP Entertainment's official YouTube channel with a lean rollout.

OURBIRTHDAY's HUNGRY (Side B) performance video arrives on JYP Entertainment's official YouTube channel with a lean rollout.

From 'be a good person' to 'fame won't make you happy' — Park Jin Young's debut advice across 11 years maps K-pop's biggest cultural shift.

JYP founder Park Jinyoung revealed his ultra-efficient daily rules on MBC — just two outfits per season, no phone lock, and a surprise plan for his daughters.

Young K, the multi-talented bassist and vocalist of K-pop band DAY6, completed his pre-release content series for his upcoming second full-length album YOUNGEST...

JYP's 20 new Recording Academy members show how K-pop is moving from Grammy visibility to institutional participation.

CIIU introduce Step By Step through an official JYP Entertainment music video and a clear cross-platform fan route.

ITZY's Ryujin impressed viewers with a sharp JTBC drama cameo as her acting filmography continues to expand.

JYP Entertainment introduced CIIU’s Closer To You concept film, building a direct fan-facing identity for the Chinese boy group.

Stray Kids preview THIS & THAT with a surreal trailer, sold-out Seoul shows and global momentum behind RUN IT.

Young K begins the rollout for YOUNGEST with an official JYP concept film ahead of the album's July 27 release.

Stray Kids released the RUN IT teaser through JYP Entertainment, linking the clip to DO IT, remixes, and STAY-focused streaming.

Bang Chan, Lee Know, and I.N join JYP 4 EARTH as one-day teachers at a hospital school, spotlighting care and continuity.