#sm-entertainment Articles

SMTOWN Run Club 26 turns Korea's running boom into a K-pop strategy linking fan retention, music platforms and offline participation.

NCT WISH's I SPY comeback arrives after million-seller Korean releases and a Double Platinum Japanese single.

RIIZE's 100 million won BRIIZE donation gains weight against Hanteo sales growth from RIIZING to ODYSSEY and II.

NCT 127's BLINGY opened as a numbers story before its comeback party even began. Released on August 24, 2026, the group's seventh full-length album arrived as a...

SM's STE venture with Tencent Music turns China from a distribution market into a platform-backed K-pop production test.

NCT 127's full-group contract renewal with SM Entertainment is more than a routine business update. It is a test of whether a 10-year K-pop unit can turn contin...

KPIA’s K-POP Internship Camp links 40 trainees to education and five-month placements, signaling a new workforce strategy for K-pop.

U-Know Yunho's Time's Tickin' turns a two-track single and Asia tour into a focused study of second-generation K-pop longevity.

Hearts2Hearts brought “RUDE!” to KBS Kpop’s The Seasons, adding a broadcaster-stage boost to the SM girl group’s rising profile.

aespa released the LEMONADE highlight medley, previewing 11 tracks before the second full album arrives on May 29.

Taeyong's debut full-length album WYLD is more than a solo milestone — it's the clearest signal yet of SM Entertainment's artist-first strategy and K-pop's group-to-solo evolution.

Red Velvet's Joy shut down retirement rumors on fan platform Bubble, saying she loves singing and acting and has no intention of stepping away from her career.