Global K-Wave

Lee Jun-ki returns to TV in kiDnap GAME, a Korea-Japan-Hong Kong survival thriller set across seven Asian cities.

BTS transforms Las Vegas with a red Arirang city campaign, Sphere visuals, fireworks, and massive fan turnout around its concert run.

Park Ji Hoon’s The Legendary Chef Soldier shows how TVING can turn a clear genre hook into domestic and global platform momentum.

Lim Young-woong’s MrBeast Korean dubbing vlog turns a trending search into a global K-entertainment crossover story.

Ahn Sohee's Shimmer has become a CU white-wine bestseller, helped by her hands-on work with New Zealand winery Rapaura and accessible pricing.

XLOV wins its first K-POP Global Hallyu Entertainment Award days before I,God, setting up a major comeback moment.

Park Cheon-hyu's GQ Korea cover spotlights the Maybe Happy Ending writer as Korean musicals gain global K-wave momentum.

The cast of Merry Berry Love just got more interesting. Actor Nam Yoon-soo has officially joined the romantic comedy, which already stars Ji Chang-wook and Japa...

American, Japanese, and Vietnamese artists are now embedding Korean into their songs — not for Korean fans, but because Korean has become global pop's newest aspirational language.

YoonA attended the 79th Cannes Film Festival on May 17 as Qeelin jewelry global ambassador, gracing the red carpet in white and attending the Kering Women in Motion awards dinner.

TXT's 7TH YEAR album debuted at Billboard 200 #3 with 69,000 units, topped World Albums, achieved a music show Grand Slam, and received Japan RIAJ Platinum.

Jun Ji-hyun attended her first Cannes premiere with Colony. Yeon Sang-ho's horror film earned a 7-minute standing ovation, leaving the actress in tears.