#netflix Articles

Netflix's own viewing data suggests Squid Game is strongest when its Korean identity stays at the center.

Netflix tests a bigger Asian genre IP strategy as Yeon Sang-ho and Shioli Kutsuna return Parasyte to global streaming.

Lee Chang-dong returns after eight years, Yeon Sang-ho brings an AI thriller, and Heo Jin-ho delivers historical drama — Korean cinema dominates TIFF 2026.

South Korea invented professional esports in 1999. Decades later, its dramas are turning gaming culture into global entertainment — and the feedback loop is still accelerating.

CJ ENM's FIFTH SEASON produced His & Hers, Netflix's most-watched series in H1 2026 with 104 million global views — surpassing Bridgerton Season 4 and signaling a new era for Korean entertainment.

Human Vapor shows how Korean genre craft, Japanese IP and Netflix scale may define the next phase of Asian streaming drama.

Song Hye-kyo has ended her 14-year UAA partnership as reports point to a possible one-person agency and a Netflix return.

Choi Min-sik links his own hidden insecurities to his professor role in Netflix's six-part suspense drama The Boy in the Last Row.

No Yoon-seo joins Nam Joo-hyuk and Cho Seung-woo in Netflix's Donggung, a July fantasy mystery about a cursed palace.

Kim Mu-yeol heads to You Quiz as True Lesson holds Netflix's global non-English TV No. 1 spot for a second week.

Netflix and Korea Tourism use Jae-seok's B&B Rules! to turn K-content viewing into a practical travel campaign.

John Cena's captionless Kim Mu-yeol post turned Netflix's Teach You a Lesson into a global K-drama talking point.